Media & Entertainment

Transforming digital advertising with technology & data science

Accelerate your digital adoption journey

The media and entertainment industry is in great need to address the drastic shifts in technology, demographic preferences and ubiquity of mobile devices. The way we consume news and entertainment has dramatically changed over the last decade creating challenges as well as opportunities for the broadcasters. With consumers in the driver’s seat the traditional business models are taking a back seat and in response to that, the content providers and the advertisers are looking for innovative ways to reach customers.

Not only this, the expansion of distribution to OTT services offering advertising-free content is putting tremendous pressure on the margins of many traditional home entertainment companies. In order to address all these challenges, GGK offers you a broad range of services to reduce your cost, streamline your operations, increase your customer reach, monetize your content keeping pace with the changing customer behaviour.

Optimize your application management cost through by adopting cloud

Bespoke advertising platform to allow the advertisers to articulate your brand story

Implement seamless mobile offerings for your viewers as well as advertisers on multiple screens

Manage customers retention & rewards through analytics based loyalty management system

Advanced analytics & reporting services such as churn analysis & dynamic business reporting

Unleash Innovation Across the Value Stream

Digital Marketing

In this dynamic environment, Advertising industry is undergoing a dramatic transformation and is facing numerous challenges. The access to multiple screens, time shifting TV ads, decline in print circulations, rise of mobile broadband and proactive customer behaviour have made it challenging for the advertising agencies to maintain brand consistencies on multiple digital assets. The agencies are required to streamline their operations and business processes in order to meet client’s demand for better business insights.

fun88 offers a range of services for the Advertising agencies like you based on your unique business need and help you generate better results for clients.

How can we help?

  • Implement predictive behavior models to have a single view of Customer Consolidation between various point of contacts
  • Provide a consistent multi screen user experience through personalised recommendation engines
  • Optimise your ad sales through by implementing a real time ad inventory management system
  • Direct marketing services including Lead management, Online coupon management, Search engine marketing, Viral search marketing services and fulfilment
  • Generate relevant business insights using our Reporting and Analytics services including Campaign performance analytics, Web analytics and Social media analytics

Print and Publishing

Emerging digital technologies are one of the major defining factors that are changing the face of the print and publishing industry. Proliferation of devices, need of multiple format compatibility, rising competition from self publication platforms  and e-distribution, contextualised content and subscription based services are the key challenges of the industry that requires to be addressed.

fun88 with its extensive expertise in print and publishing world offers you insights that you require to succeed in today’s dynamic landscape. We help the leading newspapers, magazines books and journals publishers in reinventing their subscription models, effectively leveraging user demographics and behaviour and delivering more targeted e-publications.

How can we help?

  • Customer Data Management through advanced customer analytics and predictive behaviour models
  • Design and implementation of real time content delivery engines
  • Infrastructure management, cloud enablement, migration and support services for efficient supply chain integration
  • Enhance user experience through real time content updates, notifications and semantic content network
  • Improve retention rates & enable cross and up-sell opportunities through a combination of subscription and customer relationship management
  • Design and implementation of customized mobile apps as the engine for new revenue opportunities
  • Leverage the use of advanced data analytics to manage the information on growing social media channels

Increase Your Sales And Enhance Customer Experience